When and why was Shreyshree started?

Shreyshree was born in 1998 from a simple observation and a powerful purpose. At a time when our city lacked a dedicated ethnic wear destination, we saw an opportunity—not just to open a store, but to build something women could call their own.

We began with sarees, curating a collection that offered more than just fabric—it offered confidence. Beautifully crafted, accessibly priced, and thoughtfully designed, each piece was meant to make a woman feel like herself—graceful, grounded, and empowered.

As the needs of our customers evolved, so did we. What started as a saree-exclusive store slowly expanded into a complete ethnic wardrobe. Pieces that strike the right balance between ethnic and modern, between occasion and everyday, between looking good and feeling great.

At Shreyshree, we believe in the power of she—the everyday woman who embraces her roots and expresses her individuality through what she wears. Our journey has always been guided by her: her comfort, her confidence, her choices.

And that’s what we continue to celebrate, every single day.

What was the inspiration or vision behind it?

When we started in 1998, our vision wasn’t just to sell ethnic wear—it was to create something meaningful from the ground up. Our inspiration came from the women around us—their grace, and their evolving sense of style. We wanted to design ethnic wear that felt both rooted and relevant—Banarasi sarees that carried generations of tradition, silks that whispered luxury, and everyday pieces that offered comfort without compromise. We wanted every woman who walked into Shreyshree to feel seen and effortlessly herself.

Over time, that vision grew. As women’s lives became more dynamic, so did their wardrobes. We expanded beyond sarees into versatile ethnic wear that blends elegance with ease—pieces that carry the grace of tradition and the freedom of the modern woman.

From the beginning, we’ve built a brand powered by women and supported by a proudly Indian ecosystem—local weavers, artisans, suppliers, and a close-knit team who all share a belief in quality, integrity, and beauty with purpose.

Today, Shreyshree stands for The Power of She—a belief that when women feel good in what they wear, they show up stronger in every part of life. And we’re proud to be part of that journey, woven stitch by stitch, story by story.

What kind of products do we specialize in?

Shreyshree is where tradition meets choice. We offer a thoughtfully curated range that covers every corner of women’s ethnic fashion—be it timeless sarees, festive lehengas, everyday kurtas, or graceful Indo-western ensembles. Whatever the occasion, whatever your style—we have something that feels just right. From classic silhouettes to trend-led styles, our collections are designed to resonate with women of every age and aesthetic.

What truly makes us special is the simplicity of it all: everything you need, all in one place. Over the years, we’ve had the joy of serving three generations of women—mothers, daughters, and granddaughters—who’ve trusted us not just as a store, but as a part of their family traditions. That, to us, is our greatest pride: becoming a household name by simply being there for every chapter in a woman’s life.

From everyday essentials to once-in-a-lifetime outfits, Shreyshree is your one-stop destination for ethnic wear that feels as special as the moments you wear it in.

Who is our target customer?

Shreyshree is for every Indian woman—across ages, styles, and regions. Whether it’s a classic saree or a modern silhouette, we design with real women in mind. Our custom sizing options ensure that every piece fits just right, because looking good should always feel comfortable.

Do we focus on anything unique?

From intricate hand embroidery and premium fabrics to thoughtfully tailored silhouettes and custom sizing—we focus on details that make every piece feel personal and special. While we continue to celebrate traditional craftsmanship, our growing focus is on fusion wear—bringing together the richness of tradition with the ease of modern design, so every woman can find her perfect balance.

What’s our design philosophy or aesthetic?

We design with purpose—to create clothing that moves with a woman, not ahead or behind her. Our aesthetic is rooted in balance: soft yet strong, timeless yet current, graceful yet bold. Every piece is made to feel effortless, while allowing her to express exactly who she is, wherever she goes.They also stay deeply rooted in culture—drawing from Indian craftsmanship and catering to diverse regional preferences. 

We also believe in doing things the right way—working closely with local artisans, using responsibly sourced fabrics, and crafting with intention. Because how something is made matters just as much as how it looks and feels.

What is our larger purpose or goal with Shreyshree?

Our goal is simple yet powerful—to take Indian ethnic wear to every corner of the world. We want women everywhere to experience the beauty, grace, and richness of our culture through clothing that feels both personal and timeless. Shreyshree isn’t just about fashion; it’s about carrying a piece of India with pride, wherever life takes you.

Any values we stand by?

At Shreyshree, we stand by timeless values that go beyond just what we sell. Quality is non-negotiable—for us, it’s about offering pieces that last, in both style and make. We take pride in our after-sales service, because every customer is family, not just a transaction.

Our greatest strength lies in the relationships we’ve built—serving three generations of women who continue to walk through our doors with trust and love. For us, it’s not just business; it’s a legacy built on care, consistency, and connection.

Meet the Founder – Manoj Goenka

At the heart of Shreyshree lies the vision of Mr. Manoj Goenka, a passionate entrepreneur with an eye for timeless elegance and a deep-rooted love for Indian craftsmanship. With over two decades of experience in the textile and fashion industry, he founded Shreyshree to create a brand that celebrates the grace, strength, and individuality of every woman.

Driven by a belief that fashion should blend tradition with modernity, Mr. Goenka has carefully curated a line of sarees, Indo-western wear, bridal couture, and occasion ensembles that reflect both heritage and contemporary flair. His leadership ensures that every Shreyshree design carries a story—crafted with quality, authenticity, and aesthetic excellence.

With an unwavering commitment to empowering artisans and promoting sustainable practices, Mr. Goenka continues to steer Shreyshree as a brand that values emotion, elegance, and empowerment—making every outfit more than just a piece of clothing, but a celebration of identity.